Everyone can do something of value that can be marketed, that can generate income. Everybody has a story to tell that could help someone else, a service to offer that could benefit someone or a product someone could use. How do you discover your hidden treasure?
Figure out what interests you. In Jade’s case, she grew up rehabbing houses with her
dad. She likes breathing new life into old buildings, recycling and reusing, and recognizes the financial rewards of real estate. Marla enjoys decorating and creating a nice home for her family. She connected a couple of dots to come up with a saleable product. Rita probably wouldn’t have imagined herself in a management position at SterTechCo while her husband was alive, but when she learned about the state of the company he had founded and worked so hard to maintain, she jumped at the opportunity to do whatever she could to save it.
Look around you. Jade deviated from her usual drive to work and found herself stuck in traffic long enough to notice the Atwood house. There are opportunities everywhere if you take the time to look for them. In fact, let’s do a quick exercise. Look around you and pick an object. What could be done to it to make it better? Cheaper? What could be combined with it or removed from it to create a new product? What if it was smaller or bigger? What don’t you like about it? How could you make it more desirable, more functional? Could it be made more (or less) gender specific to open it up to a new customer pool?
Think. Turn off the television, talk radio and the computer. Put down the magazine and the newspaper. Give yourself a break from the barrage of visual and audio stimulation. Take a walk. Do the dishes. Pet the dog. And think. About anything. The universe. Your navel. The meaning of life. What’s bugging you. Write about it, if you’d like. You’ve probably been thinking the same thoughts for years now. Have some new ones. You may find one that’s worth a million dollars.
Or don’t think. And see what pops into your mind. Have you ever tried to think of someone’s name, and it was only after you quit thinking about it, you remember it? That’s because the name was stored in your subconscious, and that part of the brain has a tough time communicating with you when you’re talking to yourself. Find a quiet spot, sit in a comfortable position and close your eyes. Allow your conscious mind to settle into silence and listen to what your subconscious has to say.
Keep an idea diary. Set an intention that you want to come up with at least one idea for a new product or service every day. Keep a small spiral notebook handy and write them down as they come to you. And come they will. Then begin to evaluate them. See the article: So You Have an Idea – Now What